Our Story

Since 2009, True Guard Finance has helped Californians connect the dots between insurance coverage, day‑to‑day cash flow, mortgages, and long‑term financial goals.

We started as an independent insurance agency focused on clear advice and fair pricing. Over time, our clients asked for help comparing loans, structuring mortgages, and evaluating real estate decisions. Today we bring those conversations together so you do not have to manage separate advisors in silos.

50K+

Happy Clients

15+

Years Experience

A+

BBB Rating

24/7

Support

Our Mission and Values

Clarity first, products second. Every recommendation should make your financial picture easier to understand.

Customer First

We begin with your goals and constraints, then build an insurance, lending, and property strategy that fits the way you live and work.

Transparency

We explain how policies, premiums, deductibles, and interest costs work together, in plain language you can revisit later and still understand.

Innovation

We continuously refine our tools, checklists, and digital experiences so clients can review options, run scenarios, and request support from any device.

Our Journey

Key milestones in our company's growth

2009
Company Founded

True Guard Finance was established in Los Angeles with a vision to make insurance simple and affordable for California residents.

2012
10,000 Clients Milestone

Reached our first major milestone of serving 10,000 satisfied customers across California, establishing our reputation for excellent service.

2015
Digital Platform Launch

Launched our online platform, making it easier for customers to compare quotes, manage policies, and file claims digitally.

2018
A+ BBB Rating

Achieved A+ rating from the Better Business Bureau, recognizing our commitment to customer satisfaction and ethical business practices.

2021
50,000 Clients Served

Celebrated serving over 50,000 clients, making us one of California's most trusted independent insurance agencies.

2025
Continued Innovation

Continuing to innovate with AI-powered quote comparisons and enhanced digital services to better serve our growing client base.

Why Choose True Guard Finance?

What sets us apart from other insurance providers

Licensed & Certified

Fully licensed in California with all necessary certifications and regulatory compliance.

Personal Service

Dedicated agents who take time to understand your unique needs and circumstances.

Competitive Rates

We work with multiple carriers to find you the best coverage at the most competitive prices.

Quick Processing

Fast quote generation and policy processing to get you covered when you need it most.

24/7 Support

Round-the-clock customer support for claims, questions, and emergency assistance.

Digital Convenience

Modern online platform and mobile app for easy policy management and claims filing.

Our Leadership Team

Experienced professionals dedicated to your insurance needs

Michael Johnson

CEO & Founder

15+ years in insurance industry, committed to making insurance accessible and affordable for all Californians.

Sarah Martinez

VP of Operations

Expert in streamlining insurance processes and ensuring exceptional customer service delivery.

David Chen

Chief Technology Officer

Leading our digital transformation to provide cutting-edge insurance technology solutions.

Ready to Get Started?

Join thousands of satisfied customers who trust True Guard Finance for their protection needs.